tap2solve

MRR & ARR Calculator

Comprehensive SaaS revenue calculator with advanced features. Calculate MRR, ARR, ARPU, and ARPA with business health insights and detailed plan breakdowns.

Calculate MRR & ARR
Startup

Fast, accurate revenue calculations for SaaS businesses

Simple

Single price for all customers

Revenue Inputs

$

Amount charged per month per customer

Only count customers who pay monthly

Revenue Metrics

MRR

Monthly Recurring Revenue

$2,900.00

ARR

Annual Recurring Revenue

$34,800.00

ARPU

$29.00

ARPA

$348.00

Customers

100

Complete Guide to MRR & ARR Calculation

How to Use

  1. Select Currency: Choose from USD, EUR, GBP, INR, AUD, CAD, or JPY
  2. Choose Mode: Use Simple Mode for single pricing or Multi-Plan Mode for tiered pricing
  3. Enter Data: Input your monthly price and customer count for each plan
  4. View Results: Get instant MRR, ARR, ARPU, and ARPA calculations with business insights

Metrics Explained

Core Revenue Metrics

MRR (Monthly Recurring Revenue): Total predictable monthly subscription income
Formula: Price × Customers
ARR (Annual Recurring Revenue): Normalized yearly run rate for funding and valuations
Formula: MRR × 12

Per-Customer Metrics

ARPU (Average Revenue Per User): Monthly revenue per customer
Formula: MRR ÷ Total Customers
ARPA (Average Revenue Per Account): Annual revenue per customer
Formula: ARPU × 12

Business Health Indicators

Early Stage

$0 - $1K MRR

  • • Product-market fit validation
  • • Focus on customer acquisition
  • • Rapid iteration cycles

Startup

$1K - $10K MRR

  • • Proven product-market fit
  • • Scale customer acquisition
  • • Optimize pricing strategy

Growth

$10K - $100K MRR

  • • Scalable growth engine
  • • Team expansion
  • • Series A funding potential

Scale-up

$100K+ MRR

  • • Market leadership position
  • • International expansion
  • • IPO consideration

Calculation Examples

Single Plan Example

Monthly Price: $299
Active Customers: 150
MRR: $44,850
ARR: $538,200
ARPU: $299

Multi-Plan Example

Starter: $19 × 400 = $7,600 MRR
Pro: $49 × 200 = $9,800 MRR
Enterprise: $149 × 50 = $7,450 MRR
Total MRR: $24,850
Total ARR: $298,200
Blended ARPU: $38.23

💡 Pro Tips for Accurate Calculations

What to Include
  • Monthly subscription fees only
  • Recurring add-on services
  • Platform or usage fees (if recurring)
  • Annual subscriptions (normalize to monthly)
What to Exclude
  • One-time setup or implementation fees
  • Professional services revenue
  • Hardware or physical product sales
  • Refunds, chargebacks, and taxes

Advanced Usage Scenarios

Pricing Strategy Analysis

Use multi-plan mode to model different pricing strategies and understand revenue impact:

  • Freemium Analysis: Model conversion rates from free to paid tiers
  • Price Testing: Compare revenue impact of different pricing models
  • Customer Segmentation: Understand which plans drive the most revenue
  • Upselling Opportunities: Identify customers ready for plan upgrades

Growth Planning

Leverage the calculator for strategic business planning:

  • Fundraising Preparation: Project ARR for investor presentations
  • Budget Planning: Set realistic revenue targets based on customer acquisition
  • Team Scaling: Plan hiring based on projected revenue growth
  • Market Expansion: Model revenue impact of new customer segments

Best Practices for SaaS Metrics

Monthly Discipline

  • Calculate MRR at the same time each month
  • Account for upgrades, downgrades, and churn
  • Track cohort-based metrics for deeper insights
  • Document methodology for consistency

Strategic Applications

  • Set MRR growth targets (typically 10-20% monthly)
  • Monitor ARPU trends to optimize pricing
  • Use ARR for annual planning and forecasting
  • Benchmark against industry standards

Features

Multi-Currency Support

Calculate revenue in USD, EUR, GBP, INR, AUD, CAD, or JPY with proper formatting and currency symbols.

Advanced Plan Analysis

Multi-tier pricing support with detailed breakdowns, percentage contributions, and plan-by-plan insights.

Business Health Insights

Automatic business stage classification and growth indicators based on your MRR performance.