MRR & ARR Calculator
Comprehensive SaaS revenue calculator with advanced features. Calculate MRR, ARR, ARPU, and ARPA with business health insights and detailed plan breakdowns.
Calculate MRR & ARRStartup
Fast, accurate revenue calculations for SaaS businesses
Single price for all customers
Revenue Inputs
Amount charged per month per customer
Only count customers who pay monthly
Revenue Metrics
MRR
Monthly Recurring Revenue
$2,900.00
ARR
Annual Recurring Revenue
$34,800.00
ARPU
$29.00
ARPA
$348.00
Customers
100
Complete Guide to MRR & ARR Calculation
How to Use
- Select Currency: Choose from USD, EUR, GBP, INR, AUD, CAD, or JPY
- Choose Mode: Use Simple Mode for single pricing or Multi-Plan Mode for tiered pricing
- Enter Data: Input your monthly price and customer count for each plan
- View Results: Get instant MRR, ARR, ARPU, and ARPA calculations with business insights
Metrics Explained
Core Revenue Metrics
Formula: Price × Customers
Formula: MRR × 12
Per-Customer Metrics
Formula: MRR ÷ Total Customers
Formula: ARPU × 12
Business Health Indicators
Early Stage
$0 - $1K MRR
- • Product-market fit validation
- • Focus on customer acquisition
- • Rapid iteration cycles
Startup
$1K - $10K MRR
- • Proven product-market fit
- • Scale customer acquisition
- • Optimize pricing strategy
Growth
$10K - $100K MRR
- • Scalable growth engine
- • Team expansion
- • Series A funding potential
Scale-up
$100K+ MRR
- • Market leadership position
- • International expansion
- • IPO consideration
Calculation Examples
Single Plan Example
Multi-Plan Example
💡 Pro Tips for Accurate Calculations
What to Include
- Monthly subscription fees only
- Recurring add-on services
- Platform or usage fees (if recurring)
- Annual subscriptions (normalize to monthly)
What to Exclude
- One-time setup or implementation fees
- Professional services revenue
- Hardware or physical product sales
- Refunds, chargebacks, and taxes
Advanced Usage Scenarios
Pricing Strategy Analysis
Use multi-plan mode to model different pricing strategies and understand revenue impact:
- Freemium Analysis: Model conversion rates from free to paid tiers
- Price Testing: Compare revenue impact of different pricing models
- Customer Segmentation: Understand which plans drive the most revenue
- Upselling Opportunities: Identify customers ready for plan upgrades
Growth Planning
Leverage the calculator for strategic business planning:
- Fundraising Preparation: Project ARR for investor presentations
- Budget Planning: Set realistic revenue targets based on customer acquisition
- Team Scaling: Plan hiring based on projected revenue growth
- Market Expansion: Model revenue impact of new customer segments
Best Practices for SaaS Metrics
Monthly Discipline
- Calculate MRR at the same time each month
- Account for upgrades, downgrades, and churn
- Track cohort-based metrics for deeper insights
- Document methodology for consistency
Strategic Applications
- Set MRR growth targets (typically 10-20% monthly)
- Monitor ARPU trends to optimize pricing
- Use ARR for annual planning and forecasting
- Benchmark against industry standards
Features
Multi-Currency Support
Calculate revenue in USD, EUR, GBP, INR, AUD, CAD, or JPY with proper formatting and currency symbols.
Advanced Plan Analysis
Multi-tier pricing support with detailed breakdowns, percentage contributions, and plan-by-plan insights.
Business Health Insights
Automatic business stage classification and growth indicators based on your MRR performance.
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