UTM Link Builder

Build Consistent, Trackable Campaign Links

How to Use

Enter your base URL (e.g., https://yourdomain.com/page)
Fill in required fields: utm_source, utm_medium, utm_campaign
Optionally add utm_term, utm_content, and utm_id
Choose whether to normalize values and preserve/strip existing query params
Click "Build URL" and copy the generated link

UTM Parameters Explained

Required Parameters

utm_source: Where traffic comes from
google, facebook, newsletter

utm_medium: Marketing medium type
email, cpc, social, organic

utm_campaign: Specific campaign name
spring-sale, product-launch

Optional Parameters

utm_term: Paid search keywords
marketing+software, analytics

utm_content: Ad variation or content
banner-ad, text-link, cta-button

utm_id: Unique campaign identifier
abc123, campaign-001

Common Sources

Social Media: facebook, twitter, linkedin, instagram

Search Engines: google, bing, yahoo, duckduckgo

Email: newsletter, welcome-series, promotional

Referrals: partner-site, affiliate, direct-link

Common Mediums

Paid: cpc, ppc, paid-social, display

Organic: organic, social, referral

Email: email, newsletter, drip-campaign

Other: affiliate, qr-code, print, podcast

UTM Best Practices

Naming Conventions

Consistent naming ensures clean, organized analytics:

Use lowercase: Avoid case sensitivity issues
Replace spaces with dashes: spring-sale instead of "spring sale"
Be descriptive but concise: Clear identification without verbosity
Stay consistent: Use the same naming pattern across campaigns

Campaign Organization

Structure your campaigns for better tracking and analysis:

Hierarchical naming: product-launch-phase1, product-launch-phase2
Date inclusion: summer2024-sale, q1-promotion
Channel-specific tags: Different approaches for different mediums
A/B test tracking: Use utm_content for variation identification

Analytics Integration

Optimize for your analytics platform:

Google Analytics 4: UTM parameters populate source/medium reports
Custom dimensions: Use utm_content for detailed tracking
Goal tracking: Associate UTM campaigns with conversion goals
Audience segmentation: Create audiences based on UTM parameters

Campaign Examples

Email Marketing Campaign

utm_source=newsletter
utm_medium=email
utm_campaign=summer2024-sale
utm_content=header-cta

Track email newsletter performance with clear campaign identification and content variation.

Social Media Paid Campaign

utm_source=facebook
utm_medium=paid-social
utm_campaign=product-launch
utm_content=video-ad-v1
utm_term=marketing+software

Track paid social campaigns with detailed ad variation and targeting information.

Google Ads Campaign

utm_source=google
utm_medium=cpc
utm_campaign=brand-keywords
utm_term=tap2solve+tools
utm_id=gads-001

Track Google Ads performance with keyword targeting and unique campaign IDs.

💡 Pro Tips

Create a UTM parameter style guide for your team to ensure consistency
Use URL shorteners (like bit.ly) for long UTM URLs in social media posts
Test your UTM links before launching campaigns to ensure proper tracking
Document your UTM naming conventions and share with your marketing team
Use utm_content to track different creative variations in A/B tests
Avoid special characters and spaces in UTM parameters - use dashes or underscores
Set up custom Google Analytics reports to analyze UTM campaign performance

Features

Smart URL Building

Automatically formats and validates UTM parameters, handles existing query strings, and normalizes values.

Real-time Preview

See your UTM URL build in real-time as you type. Copy the final URL with one click.

Best Practice Validation

Built-in validation ensures your UTM parameters follow best practices for analytics tracking.

Build UTM Tracking URL

Options